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A successful nomination for this Award needs to demonstrate development of an original or novel idea or technological solution that achieves one or more of the following:

• improves the image of the coach
• stimulates interest in, or desire for, coaching products
• improves the efficiency of the industry

This Award will be made for an innovation or technological application which, in the opinion of the judges, most contributes to the improvement of coach travel. Evidence of quantification of the benefits achieved is essential.

Winner, Gold Award: Belle Vue Safety Assured - Belle Vue Manchester

Belle Vue is working with Traffilog to help develop and adapt its product to become instrumental in the improvement of driving standards and the prevention of incidents. Together with a local TV celebrity comedian, Belle Vue has produced a health and safety briefing DVD which is played to passengers before their journey begins.

The judges felt that this was a classic example of the use of modern technology to improve the coach product. Making journeys safer and less stressful for customers and drivers alike is a vital objective, and where this can be coupled by reducing wear and tear on the vehicles themselves, there is truly a "win, win, win" situation.

Who can be nominated?

This category was open to industry suppliers, operators and authorities either separately or in conjunction with one another.

… and by whom?

Nominations were welcomed from all eligible organisations and self-nomination was acceptable.