Making Coaches a Better Choice

This Award is designed to recognise and reward initiatives, projects or innovations which add value to or otherwise improve the attractiveness of coach travel to both users and non-users. This award will incorporate schemes or initiatives which would previously have been judged under our accessibility award.

Winner: Stagecoach Group plc, for

One of the modern fleet used on servicesTen years ago set out to provide passengers with a low-cost, but reliable coach service. The aim was to attract more people to coach travel and to grow the business in a sustainable way.

Since then the business has grown into one of the biggest coach operations in the UK. In addition, wanted to innovate. It uses a yield management ticketing structure, similar to that used by budget airlines, and offers passengers something they had not previously been offered – high quality, comfortable coach links at budget prices.

It is now one of the most innovative coach providers in the country, which can be demonstrated through the launch of its sleeper coach service – which provides passengers with a bed as well as a seat – between Glasgow and London.

The judges were pleased to note the integration with rail services and were unanimous that has truly helped to make coaches a better choice.

Who can be nominated?

The award is open to operators, local authorities, partnerships, tourist and visitor attractions or other organisations.

… and by whom?

Nominations will be accepted from all eligible organisations, and self-nomination is acceptable.

What the judges were looking for

The judges will be looking for a scheme, project or partnership that achieved one or more of the following:

  • improved the provision of an existing coach product
  • improved passenger facilities for coach passengers
  • provided a genuinely innovative new service
  • improved services to coach passengers through new infrastructure or facilities giving faster, more comfortable and/or more reliable journeys.

Search this site

The logo of our parent company, Transport Events GroupAll material on this web site is copyright. Copyright © UK Coach Awards Limited 2018. All rights reserved.

The UK Coach Awards scheme is organised by UK Coach Awards Limited

Albion House, Rope Walk,, Skipton, North Yorkshire, BD23 1ED

| Tel: 0330 010 3460 |


UK Coach Awards Limited is a company registered in England & Wales No 06814616. Registered Office: as above.


Joomla! is Free Software released under the GNU/GPL License.

Cookies on the UK Coach Awards website

We use cookies to ensure we give you the best experience on our website. If you continue, we'll assume that you are happy to receive all cookies on the UK Coach Awards website. CLICK HERE to read more about our Privacy Policy and about the use of Cookes